About Matt

This is Matt (Nickname: Fitty)

He's from St. Louis (Area Code: 314)

Fitty... 314... 50 in the 314...

I was the kid who took apart his parents vacuum without permission just to see how it worked. Who has broken into construction sites, employee-only lounges, and public streets just to get a better shot for his Instagram. The guy who sees no problem with installing a 2nd OS on his laptop in the middle of the night out of boredom. I’m the first one to strike up a conversation with someone others may be intimidated by, just because I’m truly interested in their story and what I can learn from it.

Ever since college, this nerd-obsessive way of life has turned to marketing and communication arts, with a strong interest in startups and helping to incubate new and exciting ideas.  I have taken detours along the way, spending a semester obsessed with graphic design and branding, another teaching myself how to develop websites and grow a social media fanbase. But it always points back to building a brand and pushing great ideas, great products, and great people to succeed.

I’ve always been excited to meet new people, figure out what their needs are, and discover how to make their message be heard. It’s not really about seeing advertising I’ve worked on up in lights, nor being part of a project whose goal is just to sell and make a buck– it’s knowing that I was a part of something that achieved what others thought was impossible.

It is my belief that nerds make the best kind of workers because we’re not afraid to try. We don’t let a lack of knowledge stand in our way. We open up Google, find out what we need to learn and make ourselves the experts. Designers have the pen, digital guys have code and the project managers keep it all running smoothly. But only a nerd will learn how to do it all. And when the next latest-and-greatest medium comes out, we’ll be standing there saying “Here’s that thing I was telling you about.”

Quick Bits


15 years running digital marketing campaigns and programs, from street teams getting a crowd to concerts to managing lead / sales flow for multi-million dollar companies


Bachelors in Marketing Communication from Webster University
MBA from Saint Louis University
AdWords Certified


Proficient to expertise in the Adobe Creative Suite, WordPress / Drupal / Adobe Experience Manager, Pardot / Marketo / Hubspot, and most major SEM platforms.


Straight Black, with a Bagel.

I'm a nerd about a lot of things...


  • St. Louis Cardinals
  • St. Louis Blues
  • Team Chaos*
  • Boston Celtics
  • Saint Louis FC
  • Saint Louis University, University of Missouri, Iowa

*Thanks to Kroenke, I’m an NFL nihilist. I watch the NFL like my wife watches the Bachelor; slightly ashamed of myself, but soaking in the drama like I’m in a sauna…

Technology and Software

  • Macbook Pro 13"
  • iPhone
  • Spark
  • BitBucket / Atom

Pop Culture

MCU, Ranked

  1. Guardians of the Galaxy
  2. The Avengers
  3. Iron Man
  4. Black Panther
  5. Endgame
  6. Winter Soldier
  7. Spiderman
  8. Ragnorok
  9. Ant-Man
  10. Captain Marvel

Star Wars, Ranked

  1. Empire
  2. A New Hope
  3. Force Awakens
  4. Solo
  5. Last Jedi
  6. Return of the Jedi
  7. Rise of Skywalker
  8. Rogue One
  9. Phantom Menace
  10. The other two

Simpsons Episodes, Ranked

  1. Bart Sells His Soul
  2. Monorail
  3. Cape Fear
  4. Homer at Bat
  5. Treehouse V
  6. Streetcar Named Marge
  7. Summer of 4’2″
  8. 22 Short Films
  9. You Only Move Twice
  10. Itchy/Scratchy/Poochie