Digital Marketing and Demand Gen Agitator. Specializes in small business and startups, unique target markets, and adding some light to a shot in the dark.
Tech - Agnostic
Have the latests CRM suite and data-aggritation tactics? Great! Lets build highly personalized campaigns and get your brand in front of your target.
Have a couple of v-lookups in an excel sheet and a base-tier Mailchimp account? Great! Lets get some return on your current marketing tactics while showing management why we should grow digital tools and get you closer to the first example.
Lets Build Something!
- Experience with most major CRMs (Salesforce, Pardot, Hubspot, Marketing Cloud, Notion)
- Full builds in CMS's and digital publishing tool (WordPress, Adobe Experience Manager, Sitecore)
- Sales Cadences, Customer Service, and marketing funnels connecting, scoring, and intersecting digital touchpoints.
Scale & Specialty
Development and launch of lead-gen funnels for small scale ABM managers as well as nationwide direct sales teams. Works well in highly regulated industries, b2b markets with all the internal acronyms, and direct to consumer campaigns with a big “Buy Now” button.
Plays Well With...
- Financial / Fin-Tech, including Startups and Fortune 500 Companies. Growth from coffee shops to VC children to the S&P.
- Strategies that fit specific B2B niches to large scale product launches. Can grow reachin a neighborhood, in a state, or in a country.
- Can still be unique in highly regulated industries. Has been locked in by HIPPA, GDPR, FISMA, and has yet to pull my hair out.
Collaborate & Remix
Sales team found a foot through the door? Let’s turn it into a play we can share and replicate. Takes hunches in the dark into testable campaigns, and creates revenue from insights.
Digging into the Data...
- Preaches the word of A/B testing, and turns everything to a learning opportunity
- Builds out personalization strategies, and makes your message more than pre-recorded.
- Can take a data set and talk up to the numbers with leadership, and down to the minutia with engineers. Has taught my 90 year old grandmother to use Tumblr.